Please update your browser to get the best possible experience out of our website. Update Now
WATCH NOW >
Client Summit 2017 | Cheetah Digital Watch Now Live MENU

WHY ATTEND?

Innovative sessions, crafted to meet your needs
Our mission is to drive your marketing revolution by providing groundbreaking industry insights and taking a deep dive into the latest technology trends. With both main stage and small breakout labs across four tracks, we hope to inspire you and arm you with all the tools you need to transform your marketing strategy.
Outstanding leaders in digital and business
Get inspired by the best of the best! Our keynote speakers include world-class visionaries, industry leaders and brilliant marketers who are at the forefront of digital innovation.
Outstanding leaders in digital and business
Interactive training and learning workshops
Sharpen your marketing skills with hands-on product training sessions, user and executive level workshops, and one-on-one demos with our product experts.
Extraordinary networking opportunities
Enjoy mingling with like-minded marketers through our numerous networking opportunities. Unlike most industry events, we make it easy and natural to meet fellow clients and industry peers, so don’t fret if you’re traveling solo. You’ll walk away with new friends and valuable connections.
Extraordinary networking opportunities
JOIN THE REVOLUTION

Wednesday, June 7, 2017
ACTIVITY

12:00 p.m. – 7:00 p.m.
Registration
1:00 p.m. – 1:45 p.m.
USER WORKSHOP
Leveraging the Marketing Suite’s APIs: Enhance Your Program Through Automation and Real Time Interactions
Are you ready to start leveraging the Marketing Suite’s APIs? Do you currently use them, but want to know other ways they can benefit your program? In this workshop we’ll review our entire API Suite, including the API foundations, the authentication layer, working with data and triggering messages, managing and extracting content, and what we have in store in the near future. By the time you leave this workshop you’ll have a stronger understanding of the APIs, and be better prepared for a conversation with your own development teams.
Moderators:
Kai Mahi
Scott Caron
Topics:
Data, Channel Optimization, Cross Channel
Audience Level:
Beginner & Intermediate
1:00 p.m. – 1:45 p.m.
USER WORKSHOP
Marketing Suite Migration Prep 101: Get Your Team Ready for an Upgrade
This workshop provides Cheetahmail clients moving to the Marketing Suite with in-depth information to help prepare for the migration, including:
  • Key differences between the platforms
  • Understanding MS data capabilities (relational data)
  • Defining and setting migration goals
  • Like for Like (Marketing Suite enhanced features only; no data structure change)
  • Like for Like with data structure redesign
  • Redesign with additional channels / future growth
  • Gathering and preparing program and data source inventory
  • Client resource requirements
Moderators:
Michael Thompson
Gabe Luk
Alex Klepach
Topics:
Data, Channel Optimization, Cross Channel
Audience Level:
Invite-only. If you would like to participate in this session, please email events@experian.com
2:00 p.m. – 2:45 p.m
USER WORKSHOP
Understanding Marketing Suite Data Types and Defining Based on Intended Usage of Field
Want to know how to maximize usability of data fields within the Marketing Suite? First, we’ll help you gain an understanding of the intended usage of each field. Then, we’ll examine how usage drives Data Type definition. The ultimate goal is to provide you with a full understanding of how to utilize the Marketing Suite’s capabilities.
Moderators:
Butch Hill
Eric Depew
Bridget Wilkins
Topics:
Data, Channel Optimization, Cross Channel
Audience Level:
Intermediate & Advanced
3:00 p.m. – 3:15 p.m
MAIN STAGE
Welcome
3:15 p.m. – 3:45 p.m.
MAIN STAGE
Keynote Speaker: Joe Stanhope, VP & Principal Analyst, Forrester Research
Transform the Customer Experience with Continuous Engagement
Like customer experiences, campaigns shouldn’t be defined by discrete touchpoints or interactions, or limited periods of time. The traditional campaign construct gives way to longitudinal design, where campaigns are automated, always on, and follow customers through the entire relationship. Consumers are empowered, and they expect to get what they want in their immediate context and moment of need. Continuous engagement extends cross-channel campaign management to drive business value by defining superior customer experiences that seamlessly span acquisition and customer management. Forrester analyst and marketing technology expert, Joe Stanhope, takes mainstage to tell us more about how brands are leveraging this new marketing approach to revive their customer relationships.
3:45 p.m. – 4:30 p.m
MAIN STAGE
Driving Continuous Engagement with Moment Marketing
Want more meaningful, valuable relationships with your customers? Higher value relationships are achieved by winning with customers in the moments that matter most. This can only happen when a brand is continuously engaged with customers, able to read signals about their needs, and can master the art and science of contextual marketing. Moment Marketing does just that by recognizing that relationships are built on a series of moments in which customers feel they are valued and understood. CCM product and service experts, David Evans and Ashley Lockridge, will talk about what Moment Marketing is and how our technology and services are enabling this next-generation marketing approach.
4:30 p.m. – 5:00 p.m.
MAIN STAGE
Keynote Speaker: Laila Ali, Undefeated Boxing Champion, CEO, Author & Actress
5:00 p.m. – 5:30 p.m
MAIN STAGE
Renew: Dedicated to Marketers
Join us as we share our company vision, celebrate the launch of our new brand and renew our dedication to you: the marketer.
6:30 p.m. – 9:30 p.m.
INTRIGUE AT THE WYNN
REV’17 Welcome Reception
Thursday, June 8, 2017
ACTIVITY

8:00 a.m. - 9:00 a.m.
GRACIA BALLROOM
Breakfast
9:00 a.m. - 9:15 a.m.
MAIN STAGE
Welcome
9:15 a.m. - 9:45 a.m.
MAIN STAGE
Keynote Speaker: Josh Linkner CEO & Thought Leader
9:45 a.m. - 10:15 a.m.
MAIN STAGE
Innovation Encounter
Stun your senses with an interactive demonstration of how the Marketing Suite is powering intuitive conversations with customers in new and emerging channels.
10:15 a.m. - 10:45 a.m.
PARTNER SQUARE
Networking Break & Josh Linkner Book Signing
10:45 a.m. - 11:30 a.m.
MAIN STAGE
Empower Your Organizations to Connect with Your Customers
In today’s environment, customers expect brands to know them and provide more meaningful engagement in the moments that matter most. Brands with teams at the local level have their fingers on the pulse of what their customers want and are arguably in the best position to deliver on the promise of 1:1 personalized marketing. But how can brands give the right amount of power to their organizations to seamlessly execute programs while maintaining brand consistency and control? In this session, we will reveal how clients across different verticals are leveraging distributed marketing to empower their organizations to develop relationships with their customers while creating increased opportunity for their businesses.
11:30 a.m. - 12:00 p.m.
MAIN STAGE
One-on-One: Aly Raisman, Six-Time Olympic Medalist & Team Captain
12:00 p.m. – 1:00 p.m.
Lunch & Partner Roundtable Sessions
1:00 p.m. – 3:25 p.m.
3:30 p.m. – 4:00 p.m.
PARTNER SQUARE
Networking Break
4:00 p.m. – 4:45 p.m.
MAIN STAGE
A Global Perspective: How Brands Are Connecting with Customers Around the World
Operating on a global scale presents a unique set of opportunities and challenges for brands as they interact with new and existing customers. Join Matt Seeley, as he moderates a panel of global marketing leaders as they discuss the strategy and logistics of operating around the world. During this session, the panelists will provide a view into customer expectations and how integrating data driven technology has enhanced their ability to address the needs of customers across a range of continents and cultures. You will gain valuable perspective that will inform your thinking about the technology and services required to grow your global footprint.
4:45 p.m. – 5:00 p.m.
MAIN STAGE
Insight Awards Ceremony
5:00 p.m. – 5:30 p.m.
MAIN STAGE
One-on-One: Andy Cohen, Emmy-Award-Winning Host, Producer & Author
5:30 p.m. – 5:40 p.m.
MAIN STAGE
Closing: The Revolution Begins Now
5:40 p.m. – 6:30 p.m.
PARTNER SQUARE
Cocktail Reception
7:30 p.m. – 1:30 a.m.
MARQUEE AT THE COSMOPOLITAN
Dinner & Party with Guest DJ Nick Cannon

Friday, June 9, 2017
ACTIVITY

10:00 a.m. - 12:00 p.m.
PARTNER SQUARE
Networking Brunch

2017 Insight Awards

Celebrating exceptional customer experiences.

Exciting award categories.

Open to marketing campaigns from client organizations around the world.

BOOK A ROOM

The Cosmopolitan of Las Vegas
3708 S Las Vegas Blvd,
Las Vegas, NV 89109

Book online by clicking the link below
or call to reserve your room at (855) 435 0005.

SPONSORS

Welcome REV ’17
Intrigue at The Wynn
Wednesday, June 7 6:30–9:30 p.m.
Let the allure of Intrigue captivate your senses. Stunning interiors with state-of-the art light and sound combine with a breathtaking outdoor waterfall to create an unforgettable space for our Summit kickoff.
Dinner and Party
Marquee at The Cosmopolitan
Thursday, June 8 7:30–11:30 p.m.
Join us for the closing celebration at Las Vegas’s most sought-after venue—a revelry of top-flight music performances, dancing, and delectable food and drinks. Bring your dancing shoes!